The people who have the real power in the real estate business are listing agents. Listing agents have many advantages over buyer representatives. Due to lack of listings, many real estate professionals focus on being buyer representatives. But if you want real, lasting success as a real estate professional, your top priority must be becoming a listing agent. Here’s why. (more…)
Leave a Comment May 15, 2009
It’s said 70% of people who become real estate professionals leave the business within 2 years. As I’ve mentioned in previous articles, this statistic has much more to do with the way these people think than any lack of talent, education or training. In this article I’ll discuss how the way one thinks about failure is just as important as how they think about success. (more…)
1 Comment May 14, 2009
Most people have heard of the 80:20 rule. The most common application of this rule is to sales forces: 20% of the sales people in an office bring 80% of the office’s sales revenue. But the 80:20 rule has deeper, universal meaning most don’t understand. We can understand the rule more by learning what it fundamentally means. Then we’ll see it can have a huge impact on our productivity as real estate professionals. Here’s how. (more…)
Leave a Comment May 13, 2009
In yesterday’s article I talked about how our ways of thinking are what really determines our results, and not necessarily how much experience, education or training we have. If we have bad ways of thinking, we’ll achieve poor results. One of these bad ways of thinking is our psychological barriers, our own self imposed limitations. We may not even know we have them. Here’s a great example of how someone overcame a self-imposed limitation and thereafter became a legend in their field. (more…)
Leave a Comment May 12, 2009
Much of the education for real estate professionals out there is of the “how to” nature. But the most fundamental, important thing we need to learn and understand is not any particular system for doing business, or wise saying or inspirational person. What’s most important is understanding how we think. (more…)
Leave a Comment May 11, 2009
I’ve written several articles on best practices for listing presentations, but I want to highlight some of the most important things you need to do to win more listings and beat out the competition. Here are three: (more…)
1 Comment May 8, 2009
In my May 6th article I talked how to make your website reflect your target market. So you need to ask yourself: who is your target market? You can do more than know your farm areas well and design your website around that to properly cater to your target market. There are at least several types of distinguishable people in your farm areas. So having a very clear picture of your specific target audience, along with your expertise in your farm areas, should be the guiding principles in designing your website and all your marketing materials. So here are some ways of understanding your target audience and catering to them. (more…)
2 Comments May 7, 2009
The more your real estate website reflects your target market, the more interesting it’ll be to people who want to buy or sell a home in this area. It’ll also do wonders for getting your website high ranking in Google for people searching for homes in these neighborhoods. So here are things you can have on your website about your farm neighborhoods. (more…)
1 Comment May 6, 2009
Conventional sales wisdom says it’s best to be a generalist and serve large markets. The thinking is if you restrict yourself to smaller markets, you’ll have fewer opportunities because they’re smaller markets. In fact, the opposite is true. You’ll have more opportunities by specializing in a few or even one small market than large markets. Here’s why. (more…)
Leave a Comment May 5, 2009
Having your website’s link on other people’s web pages is one of the best ways in getting your website high ranking in online search engines. This is called your linking strategy. Your linking strategy is how you go about getting your website links on specific websites you target. Best of all, this won’t cost you anything to accomplish except time! So here are some tips for effective linking strategies for real estate websites: (more…)
Leave a Comment May 4, 2009
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