Every real estate professional needs momentum for achieving a successful business.   Now what do I mean by momentum?

Let’s define momentum. Momentum is defined as a “strength or force gained by motion or through the development of events”. Momentum is when things are moving along to the degree that there’s no more stopping. Things just keep going.
You have momentum when you find yourself consistently spending time and effort on your business. No more fear and procrastination. When you have momentum with your business, you’re motivated and fully engaged on a daily basis to work on your business.  No one (not even you) has to coax you into spending time working on it. You WANT to work on it. You enjoy working on it.  You think about your business a lot when even when you aren’t doing it.  You’re doing this because it’s a part of you!

Many real estate professionals haven’t achieved momentum status with their businesses.  So let’s illustrate the concept of momentum by looking at some examples of it.

Let’s consider a new real estate professional.  If you’ve worked only a few weeks or a few months at your business, you may occasionally question if the business is right for you. As a newcomer, you’ll have ongoing doubts and uncertainties about yourself, your company, your manager/broker, and your future in general. Even if you’ve closed a couple of deals, you still may lack basic motivation to make it all happen for the long run. You may even be looking at working for other brokerages or considering leaving the business altogether.  Only 30% of real estate professionals make it through their first 2 years in the business.  The other 70% quit.

But if you stay in the business long enough, your attitude will change, boosted by your ongoing learning and your success. You’ll learn how things work in the real estate business. You’re confidence will be boosted by your sales.  Your business will become increasingly important to you because of your own accomplishments and knowledge, and because you’ve achieved them YOUR way, you’ll be motivated to continue with on with it. That’s the start of momentum.

Here’s another example. Think of a snowball rolling down a steep mountain. At first, it’s tiny and doesn’t have much speed. It might get stuck in the snow and stop.  The wind might dash it to pieces. But if it keeps rolling, as the snowball accumulates
size and speed, it gets carried along by its own weight. It gets bigger and bigger and moves faster and faster until it’s actually bouncing down the hill instead of rolling. That’s momentum.

The key way of achieving momentum is by making your business your own.  In my next article I’ll talk about how to make your business your own by sharing a story of how a client of mine achieved momentum with their business.  You can also learn a lot about how to achieve momentum from my 36 years experience in the real estate business by taking my course Excelling In The Real Estate Profession.  This course has been approved by the Registrar, REBBA 2002 to qualify for 9 credits.