Archive for May, 2009
Passion + Planning = Momentum – Part 3
In Part 2 of this article I illustrated the concept of momentum by sharing the story of an associate of mine who achieved momentum and success with their business. The story continues: (more…)
Add comment May 29, 2009
Passion + Planning = Momentum – Part 1
Every real estate professional needs momentum for achieving a successful business. Now what do I mean by momentum?
Let’s define momentum. Momentum is defined as a “strength or force gained by motion or through the development of events”. Momentum is when things are moving along to the degree that there’s no more stopping. Things just keep going.
You have momentum when you find yourself consistently spending time and effort on your business. No more fear and procrastination. When you have momentum with your business, you’re motivated and fully engaged on a daily basis to work on your business. No one (not even you) has to coax you into spending time working on it. You WANT to work on it. You enjoy working on it. You think about your business a lot when even when you aren’t doing it. You’re doing this because it’s a part of you!
Many real estate professionals haven’t achieved momentum status with their businesses. So let’s illustrate the concept of momentum by looking at some examples of it. (more…)
Add comment May 27, 2009
What Is Your Big Why In Real Estate?
Many people go through their lives and careers on autopilot. They’re working at the jobs they’re at because the job chose them, not the other way around. So you should ask yourself: what is your big why in your real estate career? What is it you’re really after? When you know this and put it into perspective, the how will fall into place very quickly. (more…)
Add comment May 26, 2009
Are These Myths Holding You Back?
There are many misconceptions real estate professionals have that hold them back from achieving their true potential. Once we realize these myths for what they are, we free ourselves from our own limiting beliefs and we get onto the road to true success. Here are two of the most pervasive, damaging myths many real estate sales professionals believe. (more…)
Add comment May 25, 2009
Is Your Real Estate Branding Memorable Or Forgettable?
Your branding of your real estate business is critically important to being top of mind with people in your farm area when the time comes to buy or sell. So have you taken steps to develop a strong identity for your business that is memorable to your target audience? This article will help you get there. (more…)
Add comment May 22, 2009
Understanding Online Home Buyers
Many real estate professionals don’t understand online home buyers, especially veterans used to handling phone prospects only. They’re frustrated with these people and don’t think they’re serious buyers and therefore a waste of time. In reality, these people are serious buyers but need to be engaged in a particular fashion altogether different than phone prospects. Here’s how to handle email prospects. (more…)
Add comment May 21, 2009
The Best Way Of Advertising Your Listings
Real estate professionals are often baffled by the number of advertising options available to them. They wonder which ones are the most effective in reaching their target audience and yielding the best ROI. Yet many real estate professionals still don’t understand what has become the most powerful advertising method of them all: internet search engines. Best of all, you can actually get your website on page one of Google for search results in your farm area without spending a penny! Here’s how. (more…)
Add comment May 20, 2009
Personalizing Your Real Estate Business
A common denominator of all highly successful people is they have a mission. A mission is the raison d’être of your business, your response to someone asking you, “Why are you in real estate?”. It’s the thing that gets you out of bed in the morning, that sustaining thought that keeps your head up when things get bad. Now the key part of a mission is it must be personal. Very personal. There must be something personally motivating you to want to be a real estate professional and succeed at it. I believe there are two things you can do to personally motivate yourself and make your business your mission. (more…)
Add comment May 19, 2009
Is Fear Limiting Your Success In Real Estate?
One of the biggest problems real estate professionals have is they can’t think without fear. Fear limits their ability to think. For many people, fear dominates their entire thinking and way of life. Fear of failure, fear of loss, fear of what other people may think of them, and so on. When these people start taking action and face failure, they become paralyzed. They’re quickly if not immediately deterred from their goal, sometimes permanently. The reason is (more…)
Add comment May 18, 2009
