The information you send your prospect database needs to be laser focused on their particular interests and needs. If you send run-of-the-mill real estate information, you’ll be doing little or nothing to build relationships with these people. But if you send timely, relevant information, you’ll go a long way to building relationships and turning prospects into clients. So here are some compelling things you can send your prospects:
1. Sold And Available Listings In Prospects Areas
It’s a valuable service to your listing propsects if you consolidate the many sold and available listings in their area into one spot on your website. It’ll be even better if you offer some commentary and analysis on current and future market conditions in the area. It’s your opportunity to show them you’re a real estate expert
2. Sold And Available Listings In Your Farm Areas
This is an ideal complement to sold and available listings in other areas. The more areas you have this information on, the more expert you’ll look.
3. Price Reductions
Prospective buyers always love hearing about price reductions, especially in seller’s markets. A price reduction can be a powerful motivator to put in an offer.
4. Interest Rate Changes
People are always wondering, “What’s going to happen to interest rates in the near future?”. So post any updates and commentary on significant happenings in the home financing world. This is another opportunity for you to demonstrate your expertise. If you don’t know much about financing, look around the web for some articles that address these common questions people are asking about financing.
5. New Construction In The Area
If there are any significant building projects coming to the area in the near future (eg. shopping mall, recreation centre), let your prospects know about them. Also let them know about any changes to building codes. Prospects and investors looking for fixer-uppers will especially value this information.
6. Real Estate Web Sites
Send along links to any real estate sites that focus on a particular part of home ownership (eg. home improvement, investing).
7. Local Activities
Keep your prospects updated on any interesting community happenings. For instance, tell them about any garage sales, estate sales, community events, and so forth.
8. Testimonials
Many people take testimonial letters very seriously. If you don’t have any, ask some of your past customers to write one for you.
Learn more about how to build relationships with your prospects via email in my course The Awesome Power Of Email. This course has been approved by the Registrar, REBBA 2002 to qualify for 4 credits.
