Website developers have been around since the internet began. So there is certainly no shortage of talent in this area. But the question remains: what credentials should a real estate website developer have? This is of utmost importance for successfully building your business online. So here are a few important insights into what you should look for in a developer for your real estate website:
Most Website Developers Are Generalists
Most companies or individuals who develop websites don’t do so for any particular industry or profession. They will design a website for anyone and everyone who wants one. Even if they have designed some sites for a particular industry, it doesn’t mean anyone on their staff has any direct experience in that industry. So having one of these companies design your website is a huge gamble, and one you’ll almost certainly lose. Yet many real estate professionals have one of these generalists design their website because they’re a friend or they’re inexpensive. If you were a woman engaged to be married, who you hire a person to design your wedding dress who you only knew as a “seamstress”? In the same way, never consider any website vendor who doesn’t have many years of experience working as a real estate professional or with such people.
Generalist Website Developers Don’t Incorporate SEO
A website developer’s job is building you a website. Period. They’re not at all responsible for your website’s visibility on the web and its popularity. That task is an entirely different area of expertise known as search engine optimization (SEO). SEO is ensuring your website is found within search engines as prominently as possible. In the past several years a new breed of company has arisen specializing in SEO for websites.
Now about 85% of internet users search the web using search engines, so SEO is critically important for your real estate website. If your website is not designed with search engine optimization, it’s like building a store in the middle of the Sahara Desert. No one will ever find you because no one even knows you exist. It’s the same as having no website at all.
My Moneymaker website for real estate professionals is the fruit of my 36+ years in the real estate business. I’m an expert in search engine optimization, having studied the topic for the past 12 years. So I have a deep understanding of what a real estate website needs for massive online success.
Try out the site free for 30 days. I think you’ll quickly see how many advantages it has over websites designed by generalists.
