In the first part of this article, I talked about ways of fine tuning your sales and marketing writing and how big an impact it’ll have on your success. Here are more ways of doing this: (more…)
Leave a Comment April 30, 2009
Many real estate professionals think most (if not all) email prospects are worthless. This is far from true! One of the reasons prospects don’t respond to emails or other sales letters is they’re poorly written. Improve your sales writing ability, and you’ll improve your response rate and therefore your conversion rate. Here are some ways of improving your sales writing: (more…)
2 Comments April 29, 2009
There’s no university or college course on writing effective real estate ads. But with some ad writing insight and lots of practice, you’ll write ads, feature sheets, listing presentation materials, website pages and other marketing materials your target market will find irresistible. My rule of thumb for marketing materials is writing them as if you’re having a casual conversation with a friend over a drink or coffee. Here are more insights into writing advertising that sells: (more…)
1 Comment April 28, 2009
Some real estate professionals balk at adding new lead generation strategies to their repertoire because they see it as re-inventing the wheel and are unsure of these strategies’ effectiveness. So wouldn’t it be great if you could generate more leads simply by adding a couple of details to the selling system you’re already using? You can. Here are a few ways of doing it: (more…)
Leave a Comment April 27, 2009
Leads don’t have to dry up once you get the listing. In fact, some of your best leads may come after you get the listing. Real estate is a service business, so giving top notch service to your current clients can itself generate lots of promising leads. So here are ways of giving high quality service and attracting leads at the same time thereby: (more…)
Leave a Comment April 24, 2009
The information you send your prospect database needs to be laser focused on their particular interests and needs. If you send run-of-the-mill real estate information, you’ll be doing little or nothing to build relationships with these people. But if you send timely, relevant information, you’ll go a long way to building relationships and turning prospects into clients. So here are some compelling things you can send your prospects: (more…)
Leave a Comment April 23, 2009
Few (if any) sales professionals go to school for talking on the telephone, yet your telephone skills are a huge factor in your success. Many real estate professionals have poor listening skills, even to the point of not remembering what was just said by the other person. You should be spending half your time on the phone listening to the other person, so if you aren’t a good listener, it’s time you became one. Here are some easy ways of improving your telephone listening skills: (more…)
Leave a Comment April 22, 2009
Rejection is a sales person’s greatest fear. We hate any sort of rejection, and it’s hard not to take it personally. So here are more ways of dealing with rejection and conquering your prospecting fears: (more…)
Leave a Comment April 21, 2009
One of the biggest obstacles any sales professional faces is the sting of rejection from prospects. Isn’t rejection one of our biggest fears? We hate being rejected in any walk of life. It’s hard not to take rejection personally. It tends to make us feel inferior in some way, and no one wants to feel inferior in any way. Fortunately, when we’re rejected in sales, it’s usually not about something personal, and so we’re able to amend our ways more readily and avoid facing such rejection again. Here are ways of dealing with rejection and conquering any fears you have with prospecting: (more…)
Leave a Comment April 20, 2009
In part one of this article series I talked about how to gain a prospect or client’s trust, perhaps the most valuable thing they can give you. Here are more ways of building trust and thereby improving client relations: (more…)
Leave a Comment April 17, 2009
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