Archives – March, 2009
It’s imperative your real estate website has lots of interesting content, regardless of where you get it from. In most cases, you can post articles written by other people as long as you use the article in its entirety and credit the author. But you may find there are not many articles available on your farm areas, and writing may not be one of your strong points. So here are some tips for creating compelling articles that will engage your target audience and keep them coming back for more. (more…)
March 31, 2009
A real estate professional’s website is their face on the internet. So it’s critical your website engages and interests the online consumer enough to have them sign up for your mailing list. It should be your website’s main goal. Here are a few things your website needs to accomplish this. (more…)
March 30, 2009
As the internet began gaining worldwide usage in the mid 1990’s, some thought it would ultimately make real estate professionals obsolete. The rationale was, “now that these professionals are no longer the gatekeepers of real estate information, and the public has online access to even more information than real estate professionals could provide before the internet, people will no longer need a real estate professional”. We’ve seen this has been true for a minority of consumers, but the great majority still use a real estate professional.
Unfortunately, many real estate professionals still do not understand the online real estate consumer and how they should engage and serve them. It’s very important they rectify this problem because about 80% of consumers use the internet when buying or selling a home online.
So here are some of the most important things to understand about today’s online real estate consumer: (more…)
March 27, 2009
With 80% of home buyers using the internet for their search and 85% of those people using search engines to find what they’re looking for, it’s important you understand how search engines rank your website. Studies show if you’re not ranked somewhere in the first 3 pages of search results for a given keyword search, it’s unlikely your site will get found. By anyone!
So here are the basic principles behind how search engines rank websites in search results: (more…)
March 26, 2009
Spending your marketing dollars on getting your real estate website ranked highly in major search engines is one of the most cost effective means of advertising anywhere. In previous articles I’ve spoken about earning your way to the top of search engines. In this article I’ll deal with buying your way to the top of search engines. (more…)
March 25, 2009
When planning your real estate website, it’s critical you consider the exact type of prospect you want visiting your site. When you identify that, you’ll know how to design your website because you should tailor your website to suit the interests of those target people. This will go far in getting your website ranked highly in search engines specifically for people searching for properties in your farm areas.
Here’s two you things you need to do for identifying who these target people are (more…)
March 24, 2009
All home owners think their home is worth more than it really is. It’s understandable! When someone moves into a house, it’s just a house. But the longer the owners are there, the more they’ll make a house into a home. The home will be part of many cherished memories such as children being born, growing up, career milestones, and so on. So it’s very hard for home sellers to objectively assess their home’s market value on their own.
Some real estate professionals make the mistake of trying to win the listing by (more…)
March 23, 2009
The Internet’s amazing power has persuaded many home owners they can sell their home as well as any real estate professional. Therefore, you aren’t worth your commission. So for FSBOs you must prove your value to them, thereby justifying your commission in their eyes. Here are a few ways of doing that: (more…)
March 20, 2009
Many real estate professionals are very dismissive about email prospects. They think such people are not serious about buying or selling, playing games, or just wasting their time. Nothing could be further from the truth. Email prospects are every bit as serious as any other prospect. The problem is (more…)
March 19, 2009
Differentiating yourself from your competitors in various ways is an important step toward being a top producer. It’s because differentiation is the foundation of branding yourself and your business. We all know it’s no longer all about what company you work for as it used to be. Today, who you are and what you bring to the table are paramount. The more unique your offerings, the better. (more…)
March 18, 2009
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It’s imperative your real estate website has lots of interesting content, regardless of where you get it from. In most cases, you can post articles written by other people as long as you use the article in its entirety and credit the author. But you may find there are not many articles available on your farm areas, and writing may not be one of your strong points. So here are some tips for creating compelling articles that will engage your target audience and keep them coming back for more. (more…)
