It’s imperative your real estate website has lots of interesting content, regardless of where you get it from. In most cases, you can post articles written by other people as long as you use the article in its entirety and credit the author. But you may find there are not many articles available on your
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A real estate professional’s website is their face on the internet. So it’s critical your website engages and interests the online consumer enough to have them sign up for your mailing list. It should be your website’s main goal. Here are a few things your website needs to accomplish this.
As the internet began gaining worldwide usage in the mid 1990’s, some thought it would ultimately make real estate professionals obsolete. The rationale was, “now that these professionals are no longer the gatekeepers of real estate information, and the public has online access to even more information than real estate professionals could provide before the
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With 80% of home buyers using the internet for their search and 85% of those people using search engines to find what they’re looking for, it’s important you understand how search engines rank your website. Studies show if you’re not ranked somewhere in the first 3 pages of search results for a given keyword search,
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Spending your marketing dollars on getting your real estate website ranked highly in major search engines is one of the most cost effective means of advertising anywhere. In previous articles I’ve spoken about earning your way to the top of search engines. In this article I’ll deal with buying your way to the top of
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When planning your real estate website, it’s critical you consider the exact type of prospect you want visiting your site. When you identify that, you’ll know how to design your website because you should tailor your website to suit the interests of those target people. This will go far in getting your website ranked highly
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All home owners think their home is worth more than it really is. It’s understandable! When someone moves into a house, it’s just a house. But the longer the owners are there, the more they’ll make a house into a home. The home will be part of many cherished memories such as children being born,
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The Internet’s amazing power has persuaded many home owners they can sell their home as well as any real estate professional. Therefore, you aren’t worth your commission. So for FSBOs you must prove your value to them, thereby justifying your commission in their eyes. Here are a few ways of doing that:
Many real estate professionals are very dismissive about email prospects. They think such people are not serious about buying or selling, playing games, or just wasting their time. Nothing could be further from the truth. Email prospects are every bit as serious as any other prospect. The problem is
Differentiating yourself from your competitors in various ways is an important step toward being a top producer. It’s because differentiation is the foundation of branding yourself and your business. We all know it’s no longer all about what company you work for as it used to be. Today, who you are and what you bring
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