There are many ways you can select domain names for your website for driving more traffic to it and developing more prospects. Here are two of the most important:
1) Choose A .Com Based On Industry And Location
You need to make sure you use the type of domain suitable for your purposes. (more…)
Leave a Comment February 27, 2009
I believe all superior pre-listing packages have two essential qualities:
- Personal Branding
- The “Less Is More” Philosophy
Personal Branding
In times past, it used to be all about the real estate company you work for. The company would promote and brand you and they were continually promoting the company name. People would list their home mainly based on company brand name.
Today is very different (more…)
3 Comments February 27, 2009
There are four things every listing presentation package should have:
1. Media Kit
2. Pre-Appointment Package
3. Marketing Strategy
4. CMA or comparables
(more…)
Leave a Comment February 27, 2009
Today I’m going to explain what I believe today’s real estate professionals should be using for making “wow” presentations at listings appointments. In times where I’ve managed sales people, many of them would say to me, “I’m no good at listing appointments, and I don’t know what my problem is. Would you accompany me on an appointment?” So I accompanied realtors literally thousands of times on listing appointments. On the second listing appointment with them I’d help them prepare the presentation and I’d ask to do the whole presentation myself. But for the first listing appointment I would tell them to bring what they’d normally bring to an appointment and present as they normally would. I’d be that fly on the wall and just watch what they’d do and say. I wouldn’t get involved in any way, even if I saw ways of helping them. I just watched what they did and observed how they handled various situations. I noticed most real estate sales people did nearly identical presentations. Of course, they all brought copies of sold comparables and current comparable listings. They always brought copies of various places they advertised their listings in such as magazines and newspapers. They always brought copies of feature sheets. Some brought personal brochures. Sometimes they had copies of listings they’d sold in the immediate area. This is what I saw again and again and again. Years ago, when I got into the business, it was all about your ability to persuasively talk your way into a listing. It was about how well you could influence the seller through your passion and the way you communicated with them.
Leave a Comment February 10, 2009
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