7 More Ways For Closing Listing Presentations With Technology

January 16, 2009

Present Using Your Web Site

The old way of conducting listing presentations was using print handouts alone.  A real estate professional presented a CMA, comparable photos, ads, fliers and company literature.

The new way of doing listing presentations uses a laptop and print handouts.  This multi-media presentation showcases the sales person’s website and a listing presentation combining online and print materials.  You’ll impress prospects and close more listings.

Include a Virtual/Video Tour

Show listing prospects you’ll bring their home to life through the internet with a virtual or even a video tour.  At the presentation demonstrate your virtual/video tour, telling them you’ll regularly send this tour to your mailing list through your automated email system.  Virtual tours or even is well worth the investment for getting the listing.

Demonstrate Virtual/Video Tour On DVD

Take the virtual/Video tour a step further by putting it on DVD.  Use your own photos with the software. You can even show tours on your PDA.  Tell prospects you’ll hand out DVDs with the tour at open houses.  DVDs are inexpensively reproduced and watchable on normal DVD players.

Introduce Mass E-Mail Marketing

Email is a superior means of listing promotion, it has quickly replaced fax as our primary means of written communication.  Real estate websites today like http://www.moneymaker4agents.com have email software programs can mass e-mail and keep in constant contact with your database.  Using automation you can email your entire database  instantly sending just listed or open house feature sheets of any listings.

Input Your Listing Directly to MLS

There are many ways to impress sellers using  internet  marketing strategies. When a seller asks you “will my home be on the internet?”  Every real estate professional in the After closing a listing prospect, submit their listing to MLS before leaving their home.    The more diligence you show sellers, the more confidence they’ll have in you, and the more likely they’ll stay with you and maybe refer you too.

Computerized Market Analysis

Your CMA is the most important handout at a listing presentation.  So use technology for making it shine.  It should be professional looking, informative, easy to read and explain why they should list with you.

Design Power Point Presentations

If you have Microsoft Office then you have Power Point.  It’s a multi-media slideshow program and you can create impressive presentations with it.  It’s easy to use and is suitable for listing presentations.

However, if you want to take your listing presentations to the next level and really impress your prospects, check out my Pro-Presenter listing presentation software.

Filed under: Listings Presentations and Technology - Best Practices