Deliver Presentations Via Laptop

Presenting via laptop immediate distinguishes you from agents with only a handout package.  Laptop presentations win more listings because you can better demonstrate your marketing expertise with the internet and multi-media demonstrations.  Dazzle them with a sophisticated presentation and they’ll conclude you’ll get the highest price for their home.

Demonstrate Computerized Buyer/Seller Matching

Real estate reps regularly meet potential clients.  Adding them to your database is always important, even if they’re unlikely prospects.  The more prospects you’ve got, the more likely you’ll match them with the right people someday.

In your database include details about each prospect’s current home, any special circumstances, what they’re looking for in a new home including style, number of bedrooms/bathrooms, garage size, backyard, etc.  It’s all vital information for buyer/seller matching.  Run a database search before your listing appointments and see if you’ve got any good prospects right away.  The more prospects you’ve got initially, the more likely they’ll list with you.  If you don’t find any matches then omit this from your presentation.

Discuss Your Computerized Follow-Up System

Prospects often must see a property several times before they’ll make an offer.  Poor prospect follow-up is a primary reason listings get lost.  Stress the importance of follow-up to your listing prospects and show how you’ll follow up.  Real estate marketing software such as my Moneymaker websites automates your follow-ups.  Proving you’ll deliver timely, systematic follow-up with buying prospects shows you’ll never miss a potential buyer, leaving no stone unturned in searching for the highest bidder.

Show You’re Constantly In Touch With Prospects

Today’s wireless devices (Cell Phones, Blackberrys, Palm Pilots, iPhone, etc.) provide prospects and clients instant access to you.  These devices give you a big advantage over competitors who lack them.   Show listing prospects you’ll provide timely communication to all prospects via telephone or email with these devices.  They’re inexpensive and really impress prospects.  Many prospects know how frustrating waiting for replies from real estate reps is.  Show them you’ll never lose a prospect by responding quickly to ad inquiries.

Internet Feature Sheets On Their Listing

Keep all your website’s listings current. Add new photos regularly, virtual tours, or video tours  for each listing and ensure when prospects print listings they look good on paper.  During the listing presentation take them to your website and show how easily prospects can access their listing and print it.  Show them you’ll promote their home on the Just Listed flier you’ll send through email and regular mail.  Always include your website address in all your ads. Even better make sure you prove to the seller how many internet visitors are viewing your listings online.

Impressing With Digital Cameras

Today the salesperson’s greatest tool is a digital camera.  It’s well worth the investment since camera pricing starts at $70 nowadays.  Here’s how you can use digital cameras:

1.    Personalize the CMA report using colour photos
2.    Create your own color photo virtual tours using a software program
3.    Create multi-media e-mail messages using virtual tours.
4.    Create a variety of exciting feature flyers using colour photos.
5.    Create virtual tours on CD or DVD you’ll hand out at open houses
6.    Create marketing materials and sold flyers using color photos

You can start putting the above ideas into action with one of your current listings by doing a free demo of my Pro-Presenter computer based listing presentation package.  I also provide a wealth of insight into getting and closing appointments using search engines and computer based listing presentations in my RECO approved courses The Electronic Listing Presentation and Advanced Listing In A High Tech World.