Spam has reached epidemic levels. It’s estimated 80%-95% of email is spam with 100 billion spam messages currently sent per day. Poor Bill Gates reportedly receives 4 million spam messages per year or nearly 11,000 per day. Consequently, an entire sub-industry of anti-spam technology has arisen to combat spam. The problem this poses for people
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Some real estate professionals think they have to constantly spend thousands of dollars on advertising, computer equipment, and the latest technology to keep a steady stream of prospects coming in. Many don’t realize their very best prospects are right under their noses. It’s your built-in network: people you already know. And there are a lot
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Poor Listening Most sales professionals try too hard getting heard by their prospects and don’t listen nearly enough. They don’t understand the most important reason for listening to someone is learning what motivates them. The more you listen to someone, the more you show you want to help them, and the more they’ll want to
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Every seller wants a detailed explanation on how much exposure you’ll give their home. The more specific you are, the more you are proving your worth. Remember every real estate professional needs to PROVE they are worth the commission they are charging. Give lots of detail on your promotional plans and show them all the methods you’ll use,
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Deliver Presentations Via Laptop Presenting via laptop immediate distinguishes you from agents with only a handout package. Laptop presentations win more listings because you can better demonstrate your marketing expertise with the internet and multi-media demonstrations. Dazzle them with a sophisticated presentation and they’ll conclude you’ll get the highest price for their home.
In days past a real estate professionals first contact with prospects was usually over the phone. People responded to print ads and called the listing agent seeking more information. Sales Professionals loved it because they could communicate with prospects by a means of communicating they’d been using all their lives: speaking. Real Estate sales people used their
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Real Estate negotiating doesn’t only occur when an offer comes in. It’s happening whenever you communicate with prospects and clients. Here are some of the biggest mistakes real estate representatives make in negotiating.
It’s simply not enough to advertise your real estate listings only on MLS. Every real estate professional does that. Posting on major classifieds sites like Kijiji and Craig’s List is very helpful, but only doing that won’t help your website get ranked highly in search engines. Posting your real estate listings on a wide variety of online
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If the Internet is a library, then search engines are card catalogs and librarians. 80% of people use the internet today for home searches and 85% of internet users use search engines. People typically search by category or product/service, not by website URL, so it’s important your website is ranked highly in search engines when people search real estate in your area. It’s the most targeted and inexpensive advertising available.
Here’s how people find web sites:
Many real estate representatives don’t put very much thought into their emails’ subject lines when sending updates to their mailing list. Yet your email’s subject line is critical because it determines whether your email is read or not. Very specific subject lines get your emails read; vague ones get them ignored. Subject lines are just
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