Spam has reached epidemic levels. It’s estimated 80%-95% of email is spam with 100 billion spam messages currently sent per day. Poor Bill Gates reportedly receives 4 million spam messages per year or nearly 11,000 per day.
Consequently, an entire sub-industry of anti-spam technology has arisen to combat spam. The problem this poses for people with legitimate opt-in email mailing lists is all your emails get analyzed with the same rigorous standards as spam. When you send commercial emails to your database, if you don’t take steps in distinguishing them from spam emails, your emails are likely to get put into spam folders or blocked and never reach your recipients at all.
So here are the best ways for beating anti-spam technology and reaching email inboxes: (more…)
Some real estate professionals think they have to constantly spend thousands of dollars on advertising, computer equipment, and the latest technology to keep a steady stream of prospects coming in. Many don’t realize their very best prospects are right under their noses. It’s your built-in network: people you already know. And there are a lot more of them than you think.
Here are some sources for building your email database with people you already know: (more…)
Most sales professionals try too hard getting heard by their prospects and don’t listen nearly enough. They don’t understand the most important reason for listening to someone is learning what motivates them. The more you listen to someone, the more you show you want to help them, and the more they’ll want to work with you. By listening you’ll understand their concerns and might learn something that’ll help you in negotiating. They might even tell you what you need to close the sale. Listening to someone is the greatest compliment you can give them. (more…)
Every seller wants a detailed explanation on how much exposure you’ll give their home. The more specific you are, the more you are proving your worth. Remember every real estate professional needs to PROVE they are worth the commission they are charging. Give lots of detail on your promotional plans and show them all the methods you’ll use, especially the online methods. Two promotional methods you’ll certainly want to emphasize to your listing prospects are your opt-in email database and online classifieds sites. (more…)
Presenting via laptop immediate distinguishes you from agents with only a handout package. Laptop presentations win more listings because you can better demonstrate your marketing expertise with the internet and multi-media demonstrations. Dazzle them with a sophisticated presentation and they’ll conclude you’ll get the highest price for their home. (more…)
In days past a real estate professionals first contact with prospects was usually over the phone. People responded to print ads and called the listing agent seeking more information. Sales Professionals loved it because they could communicate with prospects by a means of communicating they’d been using all their lives: speaking. Real Estate sales people used their strong conversation skills for persuading prospects to do what they wanted them to do. (more…)
Real Estate negotiating doesn’t only occur when an offer comes in. It’s happening whenever you communicate with prospects and clients. Here are some of the biggest mistakes real estate representatives make in negotiating. (more…)
It’s simply not enough to advertise your real estate listings only on MLS. Every real estate professional does that. Posting on major classifieds sites like Kijiji and Craig’s List is very helpful, but only doing that won’t help your website get ranked highly in search engines. Posting your real estate listings on a wide variety of online classifieds sites will both widen your listings’ exposure and greatly help with your website’s search engine optimization, providing these other online sites allow you to create a link back to your personal website. Therefore you should always make sure that if the advertising site does not have a separate area to create a link back then you should add a hyperlink in the home description to your site. (more…)
If the Internet is a library, then search engines are card catalogs and librarians. 80% of people use the internet today for home searches and 85% of internet users use search engines. People typically search by category or product/service, not by website URL, so it’s important your website is ranked highly in search engines when people search real estate in your area. It’s the most targeted and inexpensive advertising available.
Many real estate representatives don’t put very much thought into their emails’ subject lines when sending updates to their mailing list. Yet your email’s subject line is critical because it determines whether your email is read or not. Very specific subject lines get your emails read; vague ones get them ignored. Subject lines are just one part of The Awesome Power of Email.
I subscribe to many email mailing lists for many different things. So each day many different emails compete for my attention and limited time. All too often I read subject lines from these mass mailings that just don’t interest me. These emails might actually have (more…)
Spam has reached epidemic levels. It’s estimated 80%-95% of email is spam with 100 billion spam messages currently sent per day. Poor Bill Gates reportedly receives 4 million spam messages per year or nearly 11,000 per day.
Most sales professionals 
In days past a real estate professionals first contact with prospects was usually over the phone. People responded to print ads and called the listing agent seeking more information. Sales Professionals loved it because they could communicate with prospects by a means of communicating they’d been using all their lives: speaking. Real Estate sales people used their strong conversation skills for persuading prospects to do what they wanted them to do. 
