Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 20

TheRedPin.com – @TheRedPin – 1652 followers – #Toronto’s Only One-Stop Condo Destination. New & Pre-con Projects with Floorplans, Amenities, Schools, Local Info, Investment Stats etc. #RealEstateInvesting

RealNet Canada Inc. – @RealNet_Canada – 2213 followers

Building Industry & Land Development Association (BILD) – @bildgta – 1741 followers
We are the voice of the residential land development, home building and professional renovation industry in the Greater Toronto Area with over 1350 members.

VancouverCondominium @Vcondominiums – 224 followers
Condo Market Trends in Vancouver, BC (more…)

Leave a Comment January 25, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 19

Sources Of Real Estate Sales Professionals On Twitter

Since your fellow local real estate sales professionals should be your number one target for finding buyers and sellers you need to know where to find them.  I’ll focus on presenting sources for the Toronto and the Greater Toronto Areas but many examples will be applicable regardless of where you’re geographically located.  Many of these sources are also great places to find real estate investors and local buyers and sellers directly.

Below are the sources including their Twitter name, the number of current followers each source has, and the bio for their Twitter account: (more…)

Leave a Comment January 23, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 18

Where To Look For Local Buyers And Sellers On Twitter

As we’ve mentioned earlier, there are three types of people you want to seek out on Twitter:

-    Home Buyers and Sellers
-    Real Estate Investors
-    Referral Partners

For now I’ll focus on where to find local home buyers and sellers.  The very best spot for finding these people is (more…)

Leave a Comment January 20, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 17

If you identify any people you’ve followed who seem to be exceptions to these rules, or who have the great Twitter account attributes mentioned above, your best bet is to create a Twitter List specifically for these people, add them to this list, and then unfollow them.  Doing this allows you to keep track of these peoples’ activities on Twitter without completely severing your connection with them permanently.  You can still watch your list to see if there are any tweets from these people, indicating they are back from their absence.   (more…)

Leave a Comment January 18, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 16

After waiting a few days for someone to follow you back who hasn’t yet reciprocated your follow, it’s best to look at their overall Twitter profile and their history using Twitter to see if they’re worth waiting for a “follow back”.  Look at their Twitter profile overall and assess the following factors:

-    Do they have a large number of Twitter followers?  
-    How often do they send out Tweets?  
-    How many Tweets have they sent total?  
-    Do they follow lots of other Twitter users?  

High numbers in any of these areas are very positive things to have in a Twitter account.  The higher the numbers in any of these areas, the better.  The better a person’s Twitter account is, the longer they’re worth waiting for a Follow from them.

Inevitably, you will follow people that are (more…)

Leave a Comment January 16, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 15

This revised profile clearly outlines this person’s real estate credentials and what areas he focuses on and is expert in.  His bio gives a sweeping sense of his background and track record (over 1000 homes sold since 1995) and one of the perks of listing your home with him (free home staging).  You can see he is very active on Twitter, having sent out over 1000 tweets.  Evidently he has a lot of followers, any of whom could be buyers or know someone who is looking for what he offers.  Since he following so many people he is also in touch with what over 13,000 people are doing.

The other advantage of having the keywords “Surrey”, “Guildford” and “Newton” in his names is that his Twitter account will come up in Twitter searches for these keywords. (more…)

2 Comments January 13, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 14

Whenever you follow someone on Twitter, Twitter sends that person an email notifying them they have a new follower.  The email looks like this:

From: Twitter
Subject: Your Name (@YourTwitterAccount Name) is now following you on Twitter!

Here is an example of poorly designed Twitter profile from an actual BC real estate professional who followed me (only the Your Name and Twitter Account Name have been changed): (more…)

Leave a Comment January 11, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 13

Follow You, Follow Me

After you’ve written your Twitter profile’s bio and sent a few tweets (initially, the more tweets, the better) you then need to start networking on Twitter.  As with how Google views a brand new real estate website, right now you have zero visibility on Twitter with your prospects and potential referral partners.  So you need to go out and start pounding some information highway pavement on Twitter, so to speak.

Initially, by far the best way you get people interested in following your Twitter account is by (more…)

Leave a Comment January 9, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Estate Business Part 12

Mixing Up Your Tweets

While your business Twitter account should be mostly focused on business, there’s no reason you can’t throw out the odd tweet that is humourous, interesting, inspiring, or otherwise worth your audience’s attention that isn’t necessarily directly about real estate.

For instance, tweets are the perfect place for sending out inspiring or interesting quotations.  You can find great quotes that subtly give your views or opinions on things somewhat related to real estate such as marketing.  One of my favorite marketing quotes is by the well known investor and author of Rich Dad, Poor Dad Robert Kiyosaki: “a poor product with great marketing will always do better than a great product with poor marketing”.

For identifying with the multitudes of real estate professionals operating on a shoe-string budget I might also tweet a quote by Apple co-founder Steve Wozniak: “All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever.“  Don’t ever be afraid of tweeting some timely humor either.  If you’re ever stuck in traffic you can tweet one like this out: “Why do they call it rush hour when nothing moves?”. (more…)

Leave a Comment January 6, 2012

Real Estate Social Media Training: Optimizing Twitter For Your Real Business Part 11

Internet links can be very lengthy, and this creates a problem when you want to include a link in your tweet yet your tweet can only be 140 characters long.  A bunch of free services have sprung up called URL shorteners.  When you visit one of these sites you can input a link you want to use in a tweet and then the site will provide you with a very short link you can use in your tweet that (when clicked) will auto forward people to your intended link.  The free service bit.ly provides the shortest links I’ve seen for Twitter usage.

You can get started by sending a few tweets that allude to content on your website, especially your blog.  Your first tweets can be as simple as the headline of your blog article followed by a link to the full article. (more…)

Leave a Comment January 4, 2012

Previous page


Connect with me

Visit Gabrielle Jeans on Facebook Follow Gabrielle Jeans on Twitter Visit Gabrielle Jeans no Linkedin Watch GAbrielle Jeans Training on Youtube

Our Partners







My Zimbio
Top Stories

Subscribe to my blog

Recent Posts

Follow me on Google+

Add to circles

In 0 people's circles

Google+ card by plusdevs

+i

Categories

Archives

Blogroll

Sign Up for 10-day Free Trial