Drive More Traffic To Your Listings With Google Local Business Centre Part 2
With Google Adwords, you need to be discriminating on which keywords you choose because the more popular keywords will have lots of your competitors using them, and since the highest bidder per click gets the highest positioning, it can be fairly expensive per click to get good positioning. But the Local Business Centre is currently free and there is no limit to the number of keyword searches you can be found under. So you definitely want to brainstorm on what keywords to use. (more…)
Add comment October 21, 2009
Drive More Traffic To Your Website With Google Local Business Centre Part 1
Google is the world’s most popular search engine, enjoying about 70% market share amongst internet search engines. Considering about 80-90% of people search for homes using the internet, it’s critical your website and listings get ranked highly in Google. Most real estate professionals find getting this high ranking daunting: they think SEO is too expensive and time consuming. One of Google’s new sites makes SEO easy. It’s called the Google Local Business Centre. It can immediately put you at the top of Google rankings for your local area with little time and effort, drawing both buyers and sellers to you. Best of all, it’s free! This article is a primer on how to make Google Local Business Centre work for you and get a lot more prospects finding your listings. (more…)
Add comment October 20, 2009
Work On Your Real Estate Business, Not In It Part 6
Let’s put things in perspective by considering some numbers and looking at how someone who works on their business spends the hours of each work week, and contrast that with someone working in their business. (more…)
Add comment October 19, 2009
Work On Your Real Estate Business, Not In It Part 5
A rep who works on their business recognize the more expensive education courses are usually priced that way because of their quality, not because the teacher is greedy, and recognize that such courses can utterly transform their business. They recognize there is always something new to learn about the real estate business and sales in general, no matter how long they’ve been in the business or how much they learn. If they have only a single ‘Aha!’ moment during any course they take or book they read or listen to, then it was worthwhile for them. (more…)
Add comment October 16, 2009
Work On Your Real Estate Business, Not In It Part 4
A rep who works in their business is usually very guarded when it comes to spending money on continuing education. (more…)
Add comment October 16, 2009
Work On Your Real Estate Business, Not In It Part 3
A rep who works in their business allows the lesser tasks of their business to drain them of the energy they could be using for working on the higher level tasks in the business. They figure working on these tasks is a necessary evil of running a business. They‘re also reluctant to let go of them because they want to ensure they’re always done in a timely, professional, accurate manner. To them, transferring all that knowledge to someone else would take too much time, and what if this assistant screws things up with clients or quits a month after I finish teaching them everything? (more…)
Add comment October 14, 2009
Work On Your Real Estate Business, Not In It Part 2
Typically, this rep only spends time and money on advertising their business when they’ve got a new listing. “After all,” they reason, “why should I advertise if I don’t have any inventory?”. This rep figures once their business from referrals starts picking up, they may be able to afford hiring a part time assistant so they can devote the necessary time to handling the increase in prospects. It may take them another 5 years to get to that point, but they’re making enough money for now, so they’re willing to wait.
By then, they figure the economy will have picked up, so there will be more opportunities for them at that time in any case. They think the top producers in this business are mostly reps who have been in real estate for so long that they’ve built up enough clientele and contacts to give them a steady stream of referrals, often more than they can handle. The rest are lucky or “know computers well”.
Do you find yourself in this typical rep? Let’s take a look at this typical rep’s many flaws and understand how they differ from top producers. (more…)
Add comment October 13, 2009
Work On Your Real Estate Business, Not In It Part 1
If you look at most real estate professionals and how they run their business, they’re not really business owners. It’d be more accurate calling them any of a variety of other lesser but indispensable job titles associated with their business: buyer rep, administrator, receptionist, lead coordinator, transaction coordinator, data entry rep, home tour guide, telemarketer, and so on. These reps personally handle most or all the tasks involved in making their business tick. These are the reps who work IN their business, and do so at the great expense of working ON their business.
So in this article series I’ll take a close look at real estate professionals who mostly work in their business, not on it, and understand why this is the key distinction between them and top producers who work on their business and truly “own” it in more ways than one. (more…)
Add comment October 12, 2009





