What To Avoid With Your Real Estate Web Site Part 1

Your real estate website is your face on the internet.  Prospects judge your site very quickly (as do search engines), so it’s just as important to have the right ingredients as avoiding the wrong ingredients.  So make sure your website doesn’t the following blemishes: (more…)

Add comment July 3, 2009

Strengthening Your Listing Presentations With Technology

In the past, real estate professionals did listing presentations strictly with printed materials.  They handed out a CMA, photos of comparables, the ads and fliers they’d done for other listings, and their brokerage’s literature.  If you’re still only using print materials in your listing presentations then you’re not giving the best listing presentation you could be giving.

Today’s, you need to use a laptop at your listing presentation as well as the usual print handouts.  This lets you demonstrate your website along with having a laptop based listing presentation to complement your print materials.  Do this and you’ll be way ahead of most of your competitors.

Here are some of the specific things you should be doing today at listing presentations: (more…)

Add comment July 2, 2009

Getting Your Real Estate Website Top Ranking For Google Searches

Some real estate professionals still aren’t convinced of the importance of having their website ranked highly in major search engines like Google.  Many do know it’s important, but simply don’t know just how important it is.  80% of consumers looking for a home will use the internet, and about 85% of them rely on a major search engine like Google for finding what they want.  So it’s very important you have high ranking in major search engines, especially considering you can get this high ranking for free.  So in this article I’ll explain the basic principles behind getting your real estate website high ranking in the major search engines. (more…)

1 comment July 1, 2009

Things Your Listing Presentation Needs Part 1

There are certain things your listing presentation absolutely needs.  If you leave them out you risk leaving considerable doubts in your prospects’ minds about your ability to get top dollar for their home.  So here are a few of the must haves in any listing presentation: (more…)

Add comment June 30, 2009

How To Get More Prospects Visiting Your Website

Think of the internet as a colossal library.  You obviously need an assistant to find anything in a library, so search engines like Google are like card catalogs and librarians for the internet.  Today, 85% of people use search engines to find what they’re looking for on the internet.  But the most important fact real estate professionals should take note of is 80% of people use the internet for home searches.  That means about 7 out of every 10 people use internet search engines.  So it’s critically important your website is getting high ranking for Google searches in your area.  Here’s how start getting your real estate website ranked in search engines. (more…)

Add comment June 25, 2009

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