If you have purchased or otherwise acquired email databases that don’t fit the implied consent category then you will have until July 1, 2014 to email them and get their explicit permission to continue mailing them after July 1, 2014. Here’s an example of a message you can send such people as soon as possible. I often order food and have it delivered to my home. This week I received an email from one of these food vendors as follows. You can use it pretty much verbatim for Continue reading
The reason these businesses are sending all of their contacts a request to opt-in is they fail to understand what the Canadian Government defines as explicit vs. implicit permission. Explicit permission is Continue reading
So what should real estate professionals do for keeping compliant with CASL with their email database? If you have collected all (and I mean all) of your database from double opt-ins at your website then you are already compliant and will have nothing to worry about once this law starts being enforced. If someone ever complains to the CRTC about one of your mailings and the CRTC asks for proof of explicit opt-in you will have it in the form of a notification email from your form provider telling you that you have a new subscriber. Be sure to keep all your opt-in notification email in their own folder in your email account in case you need them for future reference.
Many Canadian businesses are making a huge mistake in their efforts at being CASL compliant. In the past few weeks many mailing lists which I’m already on as a double opt-in subscriber have Continue reading
Let’s say some people who dropped off a business card at your trade show booth only wanted to win your prize draw. It can easily happen that one of those people on your list is having a real tough time with their real estate business, and on the day they receive your email they’re also having a real bad day. When they get your email but don’t remember your business or signing up for your mailing list, and so in a fit of anger they report you to the CRTC for violating CASL. Let’s say 3 people on your mailing list did this. You could potentially be fined upto Continue reading
Here’s why those vendors won’t be able to email those prospects under CASL. Trade show attendees provide their contact info to a vendor at a booth for at least one of two reasons: 1) interest in the vendor’s product or service and/or 2) wanting to win whatever prize the booth is offering. Usually someone who is interested in the vendor will provide their business card for the prize draw. Some people will provide their business card purely for the prize draw with no other interest in the vendor. However, in any case a person only providing a business card does not give the vendor explicit permission for subsequently emailing this person commercial solicitations.
The only way this permission could be obtained at a trade show booth is Continue reading
Many real estate trade shows typically get thousands of real estate professionals attending them. Many of the vendor booths at these shows collect a large number of business cards of seemingly interested, motivated prospective customers. These vendors then automatically add these visitors’ email addresses to their email database and start emailing them regularly. I know for a fact that many vendors who have had booths at local real estate trade shows for several years have built up a sizable Continue reading
All of the above are simply good business practices. The one big change with CASL/FISA that’s not in the CAN-SPAM Act is you now must have permission first from your recipients for sending them commercial email solicitations. They must “opt-in” before July 1st for receiving your mailings. All Canadian businesses must follow CASL/FISA or risk serious fines – upto Continue reading
- Accurate Subject Line: your email’s subject line must reflect your email’s content and not be misleading. You can’t trick your recipients into reading your email as spammers often do by emailing them with a subject line they’re likely to read (eg. “I Thought You Might Want To Know This”) but which is either untrue or is not directly aligned with and summarizing your email’s message. Continue reading
It’s almost here and it’s been 8 years in the making. Starting July 1, 2014 the Canadian Government is finally beginning to enforce Canada wide legislation on commercial email and it will apply to all Canadian businesses. The law has been known by 2 names: the Canadian Anti Spam Legislation (CASL) and the Fighting Internet And Wireless Spam Act (FISA), the former name being the layman’s term for the law, the latter the actual name of the legislation. Continue reading
As with smart real estate professionals who use Social media like Facebook daily, Film Buff has also slyly introduced a social element into their retail business. They recognized how much of a coffee culture we live in and the fact that Starbucks alone serves 70 million people per week worldwide. Consequently, Film Buff have a coffee shop and ice cream parlor within their store. How fun it is to browse their movie selection with a freshly brewed hot cup of coffee in the winter or an ice cream cone on a hot summer day!
Like Film Buff, your real estate business must have a strong social media element nowadays. Ideally you should Continue reading
There are over 60,000 real estate sales professionals registered with the Real Estate Council Of Ontario (RECO) and no doubt at least half of them reside in Toronto or the Greater Toronto Area. That’s 30,000 possible competitors minimum if you live in the Toronto area. Some would look at those numbers and say “the real estate business is overcrowded and there’s way too much competition”. In fact, I say Continue reading
In the exact same way with real estate professionals, people would much rather stay at home, do their real estate research online with Google as their guide rather than take hours and hours aimlessly driving around, looking for homes for sale. Of course people do eventually go look at homes in person, but they can save themselves loads of time and avoid Continue reading