When a prospect first encounters you and your real estate website the less contact information you ask from that prospect, the better, and the more likely they are to give that contact info to you. I call it the power of little asks: in any situation when you ask for a little you are much more likely to get it than asking for a lot. But you do need to ask for that contact information, and do so very clearly. If you don’t, your website’s visitors will Continue reading
Having A Clear Call To Action On All Web Pages
In my 40+ years in the real estate business I’ve mentored thousands of sales reps to greater success, regardless of whether they’re new to the business or have been in it for years or even decades. I’ve attended real listing presentations with sales reps I’m coaching to Continue reading
When Google, Yahoo, Bing and other search engines first visit your web pages they are trying to figure out what your real estate website’s topic is. The worst thing that can happen for your site’s search engine ranking is having any search engines misunderstand what your website’s basic topic is and classify it accordingly. If your real estate blog has a bunch of posts with anecdotes about your children then Google may Continue reading
For some websites having prospects entering and then leaving fast can be a good thing and not a sign of weakness. Such bounces means the person got the small amount of information they were looking for fast and then left fast as well because their information needs were satisfied. If I regularly go to the Weather Network’s website to find out the local temperature is right now, or go to a currency trading site to find out how much the US dollar is trading for today, and this information I seek is always on the same part of the screen on the sites I regularly visit for this info then it will only take me seconds to find out the info I want. After that I may immediately go off to visit other web sites.
But no one is going to find out the real estate information they want within Continue reading
So here are the things your real estate pages all need for boosting your Conversion rate:
Navigation, Navigation, Navigation
Everyone knows that real estate is all about “location, location, location”. But few real estate professionals know that their real estate website is all about Continue reading
Someone forgot to do up the button and zipper on a pair of ill-fitting jeans on a mannequin in your shop window, causing the jeans to sloppily hang down below the mannequin’s waist. No hours of operation for the store are clearly visible from outside the store. A couple of lightbulbs are burnt out in the front window display case, causing this area to be less than adequately lighted.
Most people would overlook the above problems if there were only Continue reading
A chain is only as strong as its weakest link, and usually by far the weakest link in building a successful real estate business online is your website’s Conversion rate, not Acquisition or Retention rates. So this article series will explore what your must do for improving your ability to Convert more window shoppers from sitting on the fence and turning them into serious prospects interested in doing business with you.
To better illustrate the 3 concepts of Acquisition, Retention and Conversion so you can see their importance in relation to your real estate website, let’s think of a real world example of how they play out you can probably relate to and identify with, especially the ladies reading this. Imagine you just started a Continue reading
If a real estate professional is not getting enough Conversions (eg. new signups for their mailing list) on their website’s pages they will almost always either neglect or outright abandon their website thereafter or simply increase their Acquisition efforts and expenditures for more Conversions. However, in doing this they will do little or nothing for improving their Conversion rate without examining and improving these landing pages themselves. They will try driving more traffic to their web pages by writing a whole bunch of new articles for their blog (or having articles written for them – my company offers this) with the goal of higher search engine ranking (SEO), posting more classified ads on popular sites like Craigs List or Kijiji, or spending extra money on Pay Per Click (PPC) campaigns with very popular services like Google Adwords or Facebook PPC ads. Continue reading
Most real estate professionals who get their own real estate website focus most of their marketing efforts on driving prospects to their web pages through various means of generating traffic. I’ll call this stage of their marketing Acquisition. After they get the prospects they’ve driven to their site signed up for their mailing list they then switch their focus to what information to send these prospects, whether they send it via email, social media, text message, postal mail, etc. Let’s call this stage Retention because at this point our efforts are aimed at keeping our prospects’ initial interest, steadily up building that interest over time, and cultivating that relationship until these prospects become paying customers.
Seems like a good, logical process for winning new clients, right? Actually it’s very Continue reading
It’s critically important we do not assume what our clients’ information needs are nowadays. With so much high quality information instantly available to people via their Smart Phones it has really upped the ante on what real estate professionals need to offer our clients for remaining competitive and relevant to our clients’ needs and wants.
If you don’t interact with your audiences your presentation may be Continue reading
Nowadays, with the rich webinar functionality currently available with live webinar providers like Webex and GoToWebinar you can also convey a lot of your personal presence via webinar so that the impact you personally make with an in-person seminar isn’t greatly diminished in your doing the presentation over the web.
Webinars are now a mature technology that can be done to a live audience but can be recorded so that anyone who couldn’t attend can watch the webinar later at a time more convenient for them. However, a webinar need not be done live to a live audience. Pre-recorded webinars can also be a great promotional tool. I’ll explore how to do all of the different types of webinars in this article series.
Here are some tips for improving your real estate webinars: Continue reading
Webinars are one of the most dynamic, engaging and cost effective means of promoting your real estate business available today. What is a webinar? It’s basically a web based seminar (web + seminar = webinar). Webinars allow you to do the same things you could do with an in-person seminar hosted at your brokerage’s office or a hotel conference room plus a number of other benefits not available for an in-person seminar. Webinars can currently be done live to a live audience online of upto 1000 people. Most importantly, webinars can be hosted very inexpensively and don’t require you to be a “techie” to get the job done very professionally. This article series is on best practices for hosting webinars that deliver results: developing new and existing client relationships, getting new business and more referrals. Continue reading